Apparel design for a Thai lifestyle brand–PREM.
Design team: Kritbodee Chaicharoen, Thammatat Asawathepmetha, Matawee Li, Patanin Ngamkitcharoenlap
PREM Rain Shawl is designed to be used in Thailand's rainy season. It is hot and humid when it rains in Thailand, so Thai people don't really wear rain jackets or rain coats. PREM Rain Shawl is comfortable and more appropriate to use than rain jackets. Our shawl is designed to be multi-purpose. The shape of the shawl is square shaped with multiple buttons. This design allows the users to wear the shawl in different ways. They can wear it to cover their upper body, lower body, or to protect their belongings from the rain. It also comes with hidden straps on its sides. When you pull these straps on the corners, the shawl transforms into a waterproof bag.
The material is organic cotton from Chiangmai, the northern province of Thailand. Its softness and porous make it one of the most comfortable fabric to wear in Thailand’s rainy season. The fabric is waterproof-coated with technology developed by Thailand’s nano technology center in Prae province. This technology makes the fabric water and bacteria resistant while maintaining the cotton’s texture and ventilating properties. This shawl keeps the wearer dry and comfortable when it rains, and also helps to keep them warm in an air-conditioned environment.